Friday, May 1, 2009
After 80 years, General Motors (GM) will soon end production of its legacy Pontiac brand. Plans are in place to close more factories as the once-thriving carmaker fights to avoid bankruptcy.
This is the end of a famous car name.
In eliminating Pontiac, GM is closing out a famous muscle-car brand memorialized in at least one rock song and in films such as Smokey and the Bandit. Pontiac has been part of GM since 1926. Over the years, it christened its cars with evocative names: Torpedo and Streamliner, Star Chief and Super Chief, Catalina and Bonneville, LeMans and Grand Prix.
Yes, times have changed, progress has marched, gasoline is expensive and nostalgia is a luxury we can ill afford. Nevertheless, it's painful to see General Motors pitch the Pontiac marque