Sunday, September 11, 2011

Ferrari P4/5 - Pininfarina

The Beast of Turin: For about four million bucks, a famed Italian design studio turns out a one-of-a-kind super-Enzo.

When people first see it, they have a moment of confusion, because it's challenging to look at. But we wanted to create a piece of art, something timeless, so that you appreciate it more the longer you look at it." Jason also styled the new Ferrari 599. He's working exactly where he wants to be. Next, Ken Okuyama, the design director of Pininfarina. Ken is an engaging, magnetic character, who speaks with great intelligence and intense humour. "The thing about Pininfarina," says Ken, "is that the company lets you, as a designer, take credit for what you've done. You sign the sketches. It's why I joined - you don't get that so much in big corporations. "There is something in the air here. You can feel it, like you can at Oxford or any other great university. Though the people change, the same atmosphere remains." Ken has given his understudy Jason the space to express himself clearly with this car, helping with some guidance on occasion, but not interfering.
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